They are those born between the 80s and 90s of the last century, also known as Generation Y, Echo Boomers or Millennials. They are and feel free to buy, they do not want to spend more than necessary, they are difficult to capture and retain, very oriented towards the digital universe and online shopping.
Generation Z and Millennials Compared
For brands and companies i Millennials they are an important target to know and conquer because, together with the subsequent Generation Z, will soon have the greatest purchasing power in the world. The two compasses that guide most of their purchases are above all the quality and price of products and services. This is what emerges from recent research such as that of the strategic consultancy firm Roland Berger on Generation Y. As regards the psychology of Generation Z compared to the previous segment of the population and consumers, for both categories values such as well-being and sustainability. Do you want to launch marketing initiatives that reach these targets? Contact the student agency University box, with almost twenty years of experience in the sector.
Digital Generation: Millennials and Gen Z
Studies such as the one cited, however, highlight substantial differences even within the same cluster of Millennials. In fact, especially with regard to the attitude and use of social media, Generation Y can be divided into two specific subgroups, that is, those born between 1981 and 1990 and those who came into the world between 1991 and 2000. The latter, together with the kids of Gen Z, are part of a broader digital generation, hyperconnected, with daily access between 20 and 30 times. So what matters to hook them, in addition to focusing on concepts such as wellbeing and green, is to give them fast and efficient purchasing opportunities, adopt personalized and engaging communication, offer products, brands and tailor-made experiences in stores. Contact Unibox.