They think more about purchases in the “physical” point of sale, but they have a strong impulse regarding what to do online. These are just a couple of characteristics of young consumers under 30. How has the so-called customer journeyWhat does this term mean?
Millennials and Generation Z Customer Journey
With customer journey It is a marketing path that includes all the points of contact – a “journey”, in fact – between a consumer and a company or brand, a product or service. It also includes moments of direct interaction between the customer and the company and also indirect contacts, for example online, with blogs and social media. What does the Millennials and Generation Z customer journey? It indicates that they are consumers who are carefully informed, prefer to have adequate after-sales assistance and move from online to offline without discontinuity. Do you want to involve university students in the new purchasing experience of your store? Contact a student agency specialized in these targets and expert like UniversityBox.
Customer journey: the Asos case with University Box
The analyses carried out on the customer journey of Millennials and Generation Z highlight that shopping experiences are sought as a new way to engage with a product, service and brand based on factors such as content, the possibility of sharing it, co-creation of it and conversation about it. A successful example on customer journey among Millennials and Generation Z kids it is theAsos initiative with UniversityBox made in May 2019: students had to register on the e-commerce site with their institutional email to get a 10% discount on any order until graduation. Do you want to know the gift that was reserved for those who participated? And know what was the purpose of this brand ambassador activity? Contact UniversityBox, specialized in the student target and in innovative marketing initiatives for this consumer segment.