Italian universities will reopen in mid-September, like schools and high schools. There will be 1.7 million students who will return to university classrooms. Most of the teaching activities will take place in person. Only a part, however, will continue online and it will be there that we will be ready to welcome Generation Z.
Digital Marketing for Millennials and Gen Z
During the lockdown, teaching activities, seminars and webinars were held entirely online. Even with the “physical” return to university classrooms, distance learning and digital platforms will continue. During the period of mandatory closures, web services, from e-commerce to streaming, recorded a surge in transactions, views and turnover.
UniversityBox student agency: digital first
UniversityBox has not stopped and has never stopped its digital initiatives. Indeed, the student agency has expanded its offering with:
- LinkedIN and Google ADV campaigns
- integrated communication projects tailored for brands and companies
- Vertical platform on the University target for the promotion of discounts and exclusive services on the target
- Dem and dedicated newsletters
- influencer marketing and digital research activities.
Want to reach Millennials and Gen Z with your brand? Write to us!
Guerrilla Marketing and Tabular: University Network
In view of the return to in-person learning at university campuses from autumn 2020, University Box proposes University Network: born as a traditional means of brand awareness, it is now chosen by the partners of the specialized agency to generate leads, push sales, incentivize product and service activations, increase foot traffic to points of sale. How? For example through postcards, totems and billboard advertising. But not only that. The activities also include tours with various stops in the main Italian universities, guerrilla and ambient marketing actions, personalized desks that distribute gadgets, samples and information.
Observatory on millennials and Gen Z: Meet your future and University Box Community
Universitybox thanks to theMeet Your Future Observatory is able to study the purchasing behaviors, new habits and motivational levers of those born between 1982 and 2004 and those of the following generation.
What are the numbers of our audience? 300 thousand members belonging to these targets and 2 thousand ambassadors operating on the Student Platform universitybox.com; more than 50,000 users per month universitybox.com; social channels that aggregate more than 70 thousand followers and a blog which registers more than 1,000 readers per month.
How to develop physical and digital strategies on products and services for Millennials and Gen Z? How to become a brand lover of Italian university students? Contact University Box.