Generation Z includes those currently under 30 and teenagers, the digital natives who came into the world between the mid-1990s and around 2010. What effect does it have on them? the experiential marketing? Does it work or are other strategies more effective? The life of Zedders, who also show notable differences in purchasing habits compared to previous generations, is closely linked to digital. Even when they have to buy something? What drives them?
Marketing Experience and Generation Z
Experiential marketing is a communication technique and a commercial strategy that is almost essential for brands and companies in the digital era, in which consumers seek experiences of use and purchase not necessarily connected to products and services. From a study published by the British agency Global Web Index it has emerged that levers such as the marketing experience continues to be important even for targets such as Centennials who spend many hours of their day on the Internet, but still prefer to go to physical stores rather than buy online. Do you have a company or manage a brand and want to promote your offers to the target we are talking about? Are you thinking about in-store initiatives? Contact the student agency University Box, an expert in student marketing for almost twenty years.
Sensory Marketing:
Platforms like Instagram and Youtube and apps like TikTok are the virtual spaces that the Gen Z frequented several times a day and through which they form their digital identity. The results obtained from the Global Web Index study show that the younger generations tend to shop online, of course, but they are more likely to buy and spend if they are offered a marketing experience. That's why in-store shopping is far from over. Zedders, moreover, they seem to appreciate experiences of Sensory Marketing, which also leverages the emotional sphere, with games, shows, events, immersions in augmented reality. The goals are to surprise, provoke, inspire, entertain, make the consumer feel at the center. Among physical stores, Centennials appreciate locations that offer engaging experiences to share with their communities on social media. Contact University box.