Compared to previous generations, members of the Generation Z they have an opinion on everything: private life, work, initiatives they will support, shopping. Gen Z and advertising: how should it be done advertising communication to reach and conquer this target?
Gen Z and Marketing: The Keys to Success
Zedders are familiar with technology and have high expectations for brands and companies. Therefore, advertising success on Gen Z is achieved when you not only encourage purchases, but you give something extra to young consumers, starting with a customer experience engaging and effective. What aspects prove to be winning for the direct marketing at the Gen Z? Under 25s appreciate direct, spontaneous, authentic, fun messages, in which they can be involved to interact, express their opinion, and express their preferences. It is necessary to ensure that words correspond to concrete facts according to a strong ethical imprint and social responsibility. You have to be positive, proactive and fun. Gen Z represents a fundamental target for family purchases already today. Its importance is destined to increase further. To make inroads into Centennials, rely on University Box, an expert in the field for almost twenty years student marketing.
Generation Z: How it gets its information and what values it has
Entertainment is also a source of information for at least half of Generation Z consumers. This is an aspect that also influences the relationship between Gen Z and advertising and more strategic channels to plan on advertising campaigns According to an analysis of the Morning Consult entitled “Understanding Gen Z“, which surveyed 1,000 young people between the ages of 18 and 21, essentially half of Gen-Zers (49%) get most of their news from social media, including YouTube and TikTok, compared to 17% of older adults. Only 12% of them get most of their news on television, compared to 42% of all other adults. What is the outlook of older adults? Zedders of the world around them? Their trust in institutions is declining. They tend to be suspicious of brands perceived as fake and unreliable. The appreciation of consumers under 25 is hard to earn and easy to lose. The bigger the brand, the wider the trust gap. What would you like to do to gain the attention and loyalty of younger people? Contact us UniversityBox.