Promote the "My first time" campaign, encourage registrations on the CONGLIOCCHI.IT website and downloading the voucher for the first purchase of contact lenses
Customer
ALCON
The realization
Alcon's objective is achieved through a flyering activity in 10 cities (Bari, Cagliari, Catania, Milan, Padua, Palermo, Rome, Turin, Naples, Salerno) and in 29 locations near universities