As part of the collaboration with Alpitour, UniversityBox organized a tour of universities, characterized by the distribution of leaflets and catalogs to promote Alpitour's travel offers and services. In addition, a photo section was set up to involve students and create attractive visual content, thus increasing engagement. The initiative was supported by sending Direct Email Marketing (DEM) to the contact database, with the aim of increasing product awareness and stimulating interest in Alpitour's travel proposals.
