Amazon's goal is achieved through a dedicated tour that touched 11 cities and 13 universities. The promoters invited students to sign up for the Prime Student subscription at a cost of only 18 euros per month (instead of the 36 euros per month of the Prime subscription only), with the first three months of free trial from activation. In addition to this, Prime Student offers the possibility of having many products targeted at students (stationery, technology, etc.) with additional discounts. Once the email was received and the subscription trial was activated, the promoters gave students a 5 euro voucher to use on Amazon and another 5 euro voucher by participating in a quick paper quiz, with questions related to the world of Amazon. Students also had the chance to win an additional 5 euro voucher (for a total of 15 euros) by taking part in the game inside the dome, in which two teams challenged each other to collect the greatest number of tickets in a pre-established time, which flew inside the structure thanks to the air from the fans.
