A recent Digital Society Index survey, conducted globally by Dentsu Aegis Network, focuses on the relationship between Generation Z and social media and shows surprising results compared to the habits of under 25s.
Gen Z and Social Media: Deactivated Accounts
According to the survey, a fifth of young people between 18 and 24 have deactivated their social network accounts. The data, relating to Generation Z and social media, is growing to a quarter in some countries like Italy. A third are limiting their smartphone use during the day. The latest Digital Society Index survey conducted globally by Dentsu Aegis Network reveals how Generation Z is reducing the amount of their online activities. The study on the relationship between Gen Z and Social Media, conducted on over 5,000 Zedders worldwide, is part of an analysis of 32,000 individuals globally, carried out at the height of the pandemic by COVID-19. The relationships of under 25s with technology and brands have been examined. Do you want to promote a product or service to this segment of consumers? A student agency can help you best University box, active in student marketing for sixteen years, with a focus on university students.
Generation Z and Stress: The Impact of Social Media on Under 25s
Globally, a third (31%) have limited their time spent online or looking at their smartphone. This is another finding from the survey on Generation Z and social media. In Italy, 25% of users between 18 and 24 have deactivated a social profile in the last 12 months, despite the lockdown having led to an increase in online activity. A percentage that reaches 44% regarding those who have taken measures to reduce the amount of data shared online, such as deleting their search history or giving up geolocation services, fearing that companies will exploit their data for commercial purposes. These measures highlight that for a large part of the young people of Generation Z stress and the reduction in privacy caused by social media are far from negligible factors. Despite these concerns and awareness, the study also shows that GenZers, on a global scale, are confident that technology, in the future, will produce more positive than negative effects. Are you interested in communicating in the right way and on the right channels to reach this target? Contact the specialized agency Universitybox.