A roadshow in some of the major Italian universities through a branded van to encourage students to live their break in an original "creative" way.
Engagement: the student is offered to register on the Asos website to get a 10% discount on purchases until the graduation date. The student, after validation, can decide to collect one of the pre-printed bags created by Asos or create their own, thus participating in the contest and printing it directly at the event location. The most original bag is put on sale on the e-commerce site and the winner receives a prize of €5,000.
