UniversityBox launched two exclusive promotional campaigns for Black Friday and Christmas, activating special coupons on the student platform to incentivize purchases. It also increased its visibility through sponsorships on transactional emails and posts on social media, such as Facebook and Instagram, to highlight the brand's promotions.
ASOS FLASH SALES
Digital
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Universitybox Platform
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Product Awareness / Visibility
ASOS Promotions: Coupons and Social Media
The objectives focus on increasing the engagement of the university target, through strategies aimed at generating qualified traffic to the official online store. The final objective is to increase sales on the official store, using digital marketing techniques to effectively reach and engage the desired audience.
Customer
ASOS FLASH SALES
The realization
