ASUS

Experience

Temporary Corner

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Product Awareness/Drive to Store
Asus Experience
The campaign had a two-fold goal: first, to have students try out the HC102 headset first-hand to increase awareness and interest in the product. Second, by distributing flyers with special offers, the goal was to encourage students to visit the designated stores to consider purchasing the headset and other Asus products.

Customer

ASUS

The realization

To promote the Asus HC102 headset, a team of promoters was deployed to invite students to experience virtual reality gaming. Students were encouraged to put on the headset, pick up the controllers, and immerse themselves in a unique gaming experience. At the end of the test, they were given a flyer offering a special discount on the purchase of the HC102 headset and other Asus products at the indicated retail outlets.