Among the main marketing levers adopted by brands to become increasingly visible and recognized in the target audience are the brand awareness and positioning. These are strategies designed to spread and strengthen the brand image through large-scale traveling events.
Brand awareness, the meaning: recognisability of a brand
There are different ways of brand awareness and positioning that a brand can exploit to make itself known to the segment of consumers it wants to reach. What is meant when we talk about brand awareness? The meaning of the expression refers to the degree of brand awareness by the public, expressed by the percentage of target consumers who remember the brand. It also has to do with the ability of the consumers themselves to remember it and connect it to the products and services offered by a company. Among the strategies devised by the specialized agency Universitybox through its portal of exclusive and tailor-made advantages and experiences for university students are the roadshows, which take place directly on the territory.
How to Increase Brand Awareness
To work on brand awareness and positioning of a brand There are not only commercials, print ads, banners, posters and other traditional advertising media. For increase brand awareness of a company at Millennials and Centennials who attend Italian universities, roadshows allow you to communicate the brand experience to a wider audience than what could have been hosted in an event organized in a single location. Discover how Universitybox tours, set at two specific times of the year, affect consumers on an emotional level in an intimate, personal and engaging way. Expand the pool of your potential customers to the university target in which the Universitybox agency, active in the sector for over sixteen years, specializes. Contact her.