Amazon Prime Student, what it is, benefits and how to get it
Like all college students, you probably use Amazon often. Whether it's to buy textbooks or something for yourself or your home, the most popular e-commerce platform in the world…
Paola Milan
NOW celebrates the partnership with Universitybox!
Universitybox, the largest Italian platform dedicated to university students, which to date has exceeded 800,000 members with a growth rate of 500 new users/day, enriches its offering by launching a collaboration with NOW that allows the community…
Who are the most famous Italian travel influencers and travel bloggers?
Today we want to explore a topic that is capturing the attention of young travelers and adventure enthusiasts: the most famous Italian travel influencers and travel bloggers. In today's world, social media has revolutionized the way we plan…
Virtual Reality, Augmented Reality and Mixed Reality: Definition, Differences and Use in a Marketing Strategy for College Students
In the marketing industry, the adoption of immersive technologies, such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), is increasingly important. These technologies offer new opportunities to engage audiences and create extraordinary marketing experiences.…
Marketing Ambush: What It Is, What It Means, and Why It Works with College Students
Today we’re going to explore a powerful and innovative concept called “Marketing Ambush” and why it’s such an effective strategy for engaging students. We know how critical it is for businesses and educational institutions to reach college students in an authentic way…
Referral Marketing: Meaning and Why It's Perfect for College Students
As we all know, in the world of education, an effective marketing strategy cannot be one-size-fits-all. It is essential to adapt to your specific audience and reach them in the most effective way possible. That is why today we want to introduce you to Referral Marketing, a…
Marketing Glossary: What are the most used English words?
Today we want to talk about a topic that will help you decipher the language of marketing and speak the language of students. We all know that marketing is a fundamental aspect of achieving success in the business world, but when…
Greenwashing, Pinkwashing and Rainbowwashing: What They Are and How to Avoid Them
Welcome back to the UniversityBoxAgency blog! Today we are going to tackle a very relevant topic in the marketing field: Greenwashing, Pinkwashing and Rainbowwashing. As a marketing agency specializing in communication with university students, we believe it is essential to promote ethical communication…
Push and Pull Marketing Strategy: What They Are and What Are the Differences
If you are a business trying to reach a college student audience, it is essential to know the most effective marketing strategies to communicate with them. Two of the most renowned approaches in the industry are the Push and Pull Marketing strategy.…
Nonprofit Marketing: Save the Children partners with University Box to recruit volunteer tutors for the “Volunteers for Education” project
After telling you about the marketing strategies we have undertaken for KIA, today we want to delve into another collaboration we are extremely proud of, the non-profit marketing one for Save the Children. The organization, which has been fighting to save children for over 100 years…