In the time of Covid-19, a new digital divide has become evident, manifesting itself both in distance learning, in primary and secondary schools and at university, and in smart working for many workers. Digital divide: definition Usually for…
The lockdown has been an important test for the relationship between digital school and Generation Z. School closures around the world have interrupted traditional, in-person education for many students. Maturity 2020: new…
Italian universities will reopen in mid-September, like schools and high schools. 1.7 million students will return to university classrooms. Most teaching activities will take place in person. Only a part, however,…
An innovative way of relating to your target audience, which puts the consumer at the center rather than the product. This is what experiential marketing is based on, which aims to identify the type of experience that will…
In the time of Coronavirus and lockdown, the ability and methods of networking, or so-called networking, have undergone several changes. New types of interaction have emerged and some good habits of the past have been rediscovered. Coronavirus…
Coupons, promotions and discounts for university students are marketing levers sought after and appreciated by Millennials and Post Millennials, or Generation Z kids, also thanks to their diffusion on online communities and via social networks. New discounts on…
What do Post Millennials prefer when it comes to fashion purchases? What kind of relationship is there between Generation Z and fashion? We are talking about kids born between the mid-90s and the mid-2000s. Fashion purchases of the…
During the lockdown and forced home confinement, in the Coronavirus pandemic, the world, with its rhythms and habits, has changed radically. One of the main ways to fill the time at home has been watching…
If Millennials are defined as kids born between 1981 and 1996, then the next generation, Gen Z, came into the world between 1997 and 2012. Millennials vs. Generation Z: Who Comes Out on Top in the Face-Off…
In the social, cultural and economic scenario outlined by the pandemic, the relationship between Generation Z and Covid 19 and the dynamics created by the lockdown has been a subject of reflection for many companies and numerous brands. Virus vs Generation Z: the…