In the traditional world of work, the work day was eight hours long and the work week included 40 hours. With the introduction of agile work, or smart working, increasingly sought after by Millennials and Generation Z, the concepts…
The event was held on Friday, January 31st at the Samsung Smart Arena and saw the collaboration between Universitybox and Grapevine. A useful showcase to delve into international employer branding strategies.
Trenord's goal is achieved by sharing 52 posts on Facebook, divided into two waves
On the one hand, the attention for Italian food influencers, on social networks and in TV programs where they are protagonists, on the other, the passion for food delivery. These are the two main guidelines followed by university students in our country.…
Millennials and Generation Z love watching TV series in streaming. These are audiovisual contents available on any device, at any time and in any place with wi fi coverage. Netflix and the new seasons of TV series in…
One of the best ways to attract Millennials and Gen Zers as potential customers is to make sure they know and appreciate what a brand or company does. This is what inbound marketing is, a set of strategies…
Compared to previous generations, Millennials know what the sharing economy is: more than possession, young people under 30 are interested in access to goods, products, services, and, above all, sharing them. Sharing economy: what it is for Millennials For…
We explored opportunities to establish new agreements with universities, with the aim of expanding the Apple on Campus (AoC) network. This included carefully managing relationships with project leaders at universities, ensuring interactions…
They think more about purchases in the “physical” store, but have a strong impulse regarding what to do online. These are just a couple of characteristics of young consumers under 30. How has it changed, compared to parents and grandparents,…
The campaign was structured through the communication of an exclusive promotion with redemption through a dedicated discount code valid for instore and online purchases. The survey, structured and studied together with the customer, investigated consumer habits – area…