Telethon
The Telethon objective is achieved through the positioning of 50x70, 70x100 and 100x140 posters placed within the areas of greatest attendance and passage of university students in the main Italian universities.
Paola Milan
CLINIQUE
The goal was achieved through a digital strategic plan that exploited the strengths of each proprietary and non-proprietary channel. The use of an exclusive discount code and the possibility of participating in unique experiences (consultations with beauty experts/MUA and…
Samsung
The goal was achieved thanks to an integrated communication project whose redemption and strong impact on the target were effectively measured in absolute terms. The Universitybox.com coupon platform becomes the main and successful vehicle for Samsung educational offers…
TIM
Tim's goal is achieved through a micro influencer activity that consists of publishing 4 personalized contents on the social channels Facebook (17 influencers) and Instagram (31 influencers). The activity has received excellent feedback from students…
Chili
Chili's goal is achieved through a micro influencer activity that consists of publishing 2 personalized contents on Instagram (40 influencers).
Chili
Chili's objective is achieved through a guerrilla activity with a4u posted on university noticeboards located inside the main Italian universities, covering the entire national territory in a capillary manner.
Chili
Chili's goal is achieved through the positioning of 50x70, 70x100 and 100x140 posters placed within the areas of greatest affluence and passage of university students in the main Italian universities.
Millennials and sustainability: purchasing choices are changing
Millennials tend to pay more attention to environmental sustainability. They are taking concrete action towards this issue, for example: they reduce their use of plastic and try to buy second-hand clothes. Millennials: environment and social responsibility The 75% of Generation…
Phygital Experiences: Millennials and Generation Z Behavior
More and more companies and brands are aiming to conquer young consumers, Millennials and Generation Z, through phygital: this expression (physical + digital) refers to the integration between the physical, brick-and-mortar store and the virtual world, a…
Guerrilla marketing still convinces
An unconventional form of marketing that uses low-cost, physical and digital tools to optimize results. This is how guerrilla marketing can be defined, a mix of unconventional, high-impact communication methods to achieve…