Paola Milan

Paola Milan

Omnichannel among Millennials and Generation Z

Omnicanalità tra Millennials e Generazione Z

Millennials and Centennials (also known as Generation Z) now represent a large segment of consumers. With respect to their consumption habits, there is more and more talk of omnichannel winning for companies: for them, in fact, the physical dimension and that…

CASALINI

Casalini's objective is achieved through the positioning of 50x70 posters with postcard holders placed within the areas of greatest attendance and passage of university students of the main Italian universities, in the faculties of interest to the client (literature and philosophy).

CASALINI

Casalini's objective is achieved through the positioning of 60x160 cardboard totems with pockets placed within the areas of greatest attendance and passage of university students of the main Italian universities, in the faculties of interest to the client (literature and philosophy).

THE SUN 24 ORE

The objective of Il Sole 24 ore is achieved through a distribution activity at the entrances of Italian universities by intercepting the flows of students. The activity has obtained an excellent response from the girls (focus target reference) who have shown a…

MASTERCARD

Mastercard's objective is achieved through the positioning of 50x70 and 70x100 posters with postcard holders placed within the areas of greatest attendance and passage of university students of the main universities in Milan.

MASTERCARD

Mastercard's objective is achieved through the positioning of 60x160 cardboard totems with pockets located within the areas of greatest attendance and passage of university students of the main Milanese universities.

MASTERCARD

Mastercard's objective is achieved through the distribution of 40x30 placemats in the main refreshment areas, such as canteens and bars, of the University of Milan-Bicocca, intercepting the target during their lunch breaks.

HONOR

Two days of pure fun sponsored by Honor where the brand's flagship smartphones take center stage. An Honor-branded location and various activities: product demos, engagement photos, beach volleyball and beach tennis tournaments, music and parties.…

ASUS

Asus' goal is achieved through a guerrilla campaign with motohangers to be placed on bicycles, cars and motorbikes in 19 cities in locations close to Asus stores.

MALTA

The objective of Malta is achieved through the positioning of 70x100 and 50x70 posters. The posters are displayed in frames owned by the university and on noticeboards located in areas of greatest attendance/passage of university students, such as study rooms, corridors, refreshment areas,…