Brands for kids: what is Gen Z wearing?
Generation Z includes those born between 1997 and 2015 and are currently between the ages of 6 and 24. The most popular brands for kids also provide insights into their preferences and…
Paola Milan
Generation Z: The Most Informed
They are also called “Centennials” or, more recently, “Digitarians”. But they are better known as the kids of Generation Z, that is, those born between 1995 and 2010, after the Millennials. Generation Zeta in Italy: characteristics We are therefore…
Experiential Marketing: The Key Element for the University Student-Brand Relationship
Increasingly, in the future, brands that are able to stand out in experiential marketing will be winners. Over half of the leading companies in marketing say that their company competes with others mainly on the basis of experience…
5 Tricks to Seduce Millennials
They are those born between the 80s and 90s of the last century, also known as Generation Y, Echo Boomers or Millennials. They are and feel free to buy, they do not want to spend more than necessary, they are difficult to capture and to…
The Most Important Networking Tips College Students Should Follow
Networking is a process of building relationships, which is important for meeting new people, making connections, getting known, and seizing opportunities. Networking is a business opportunity that has become increasingly popular among those seeking part-time work and…
What are the trendiest clothing brands for starting college?
Generation Z, which includes those born between the late 1990s and early 2010s, makes up over 30% of the world's population. It's interesting to know what clothing brands they prefer…
Universitybox Business Model: Universitybox Student Discounts to Increase Sales
The coupon is a marketing tool that is used to convey a particular promotion, a discount, a refund or in any case a benefit between the store and the customer. The tool of discounts for university students can be useful and effective for companies…
The Reasons Behind the Importance of Digital Networking for Young People
You may have heard of networking marketing or digital networking. This is an activity also known as multi-level marketing, closely linked to direct sales. Networking marketing: how it works Digital networking represents an opportunity to create a…
Brands for Teens: What Are Gen Z's Favorite Brands?
Generation Zers find themselves growing up in an unprecedented time in history. Mass media, social media, and technology as a whole, climate change, and a new sensibility toward this topic are redefining the…
Back to School for Generation Z: What It Will Be Like to Return to School
Classes are starting again in Italian schools. What does the return include? All school staff and university students, who are an important part of Generation Z, are required to have the green certificate. As for students, however…