While most consumers still prefer to watch TV and movies at home, gaming is the preferred media and entertainment activity for Generation Z. This demographic includes those born between 1997…
Generation Z, which includes children between the ages of 25 and 11, is the first to be digital natives. The world they have known since childhood is that of the Internet. They have no idea of analog life before the…
Millennials (born between 1980 and 1995) and young people from Generation Z (1995-2010) search for, choose and buy products that can express all their enthusiasm for the restart after 18 months of stagnation due to the…
Millennials and Gen Z are pushing hard for social change. But Deloitte’s 10th annual Millennial and Gen Z survey finds that both believe the world has reached a…
There are over 36 million Italians interested in the topic of the environment. In the last six years, there has been an increase in awareness of this topic, almost doubled since Expo 2015. This is an important point regarding advertising aimed at Gen…
When it comes to shopping and Generation Z, there is a close relationship between influencers and young people between the ages of 18 and 24. This is what emerges from a survey by Buzzoole, in collaboration with Koniqa, in which…
What kind of clothing do Generation Z young people like? What are the most popular brands for purchases, including online, and what are the main fashion trends for summer 2021 for both women and men? The clothing brands…
For brands looking to connect with Gen Z, it’s important to know what they expect and want as the warmer months reopen. What kind of post-vax summer 2021 do Zedders want to experience? How…
When companies need to increase their sales with a smart marketing technique, one of the oldest tricks is to offer a special offer on products to attract consumers. Coupon marketing – which often includes…
Students, belonging to the Millennials and, to a large extent, to the younger Centennials, are among the most assiduous users of digital food delivery. Among the characteristics of Generation Z and the previous one is the consumption of food ordered online…