Recent consumer trends research shows that brands and businesses that partner with micro-influencer marketing ambassadors with a community of no more than 10,000 followers achieve the best results in terms of awareness and sales. …
Millennials and Gen Z are united by a shared culture that is very present online, especially on social media. Where are Millennials and Centennials most likely to find new content and trends? A recent report by Social…
Compared to previous generations, members of Generation Z have an opinion on everything: their private life, work, initiatives they will support, shopping. Gen Z and advertising: how should advertising be done to reach and conquer this target? Gen Z…
Attentive to new technological releases, aware of their purchases, with a defined taste. In terms of spending and consumption, this is how young people between the ages of 15 and 25 present themselves. They are also very attentive to…
Happy, not spendthrifts, tied to their families, dreaming of a stable job. Here are some of the main characteristics of Generation Z in Italy, which includes young people under 25, the first “not to have direct memory of the twentieth century”, like…
Generation Z includes those currently under 30 and teenagers, the digital natives who came into the world between the mid-1990s and around 2010. How does experiential marketing affect them? Does it work or are they more…
How has the shopping experience changed over the years? What changes can be seen when comparing Gen Z and Millennials regarding the customer experience? Undoubtedly for both consumer groups – under 30 and individuals between 30 and…
The pandemic has had a dramatic impact on almost every aspect of our daily lives. Kids born between 1996 and 2010 are feeling the effects more than other generations. The relationship between Gen Z and social media has strengthened…
They have no idea what the world would have been like without the Internet and cell phones, the kids of Gen Z. We are talking, in fact, about young people born between 1996 and 2010. It is the first digitally native generation, which…
The IED objective is achieved through the positioning of 70×100 and 50×70 posters with 10×15 postcards. The posters are displayed in owned frames and university noticeboards located inside the main Italian universities, covering the entire national territory.