Alpha Test
Paola Milan
Generation Z and Fashion Communication: What Digital Natives Are Looking For
Zedders, young people under 25, will represent 10% to 15% of the luxury sector by 2025. Together with Millennials, born between 1981 and 1996, they will form a hard core of consumers that will have an impact on 60%…
The Most Important Trends to Know About Gen Z: Sustainability, Health, and Food
Brands and companies are very interested in the generation born between 1997 and 2012. These are highly educated and technologically savvy children, teenagers and young adults. The first in these fields compared to generations…
The Differences in Online and In-Store Shopping Between Millennials and Generation Z
There are two segments of the population that are experiencing first-hand, more than others, the difficulties of facing fundamental stages of their lives in the midst of a pandemic and a historical crisis. They are the young people born and raised…
Gen Z Cooks in Lockdown with TikTok Recipes
Children and teenagers under 20 regularly use the music video social network TikTok, and not just for entertainment. When talking about the relationship between Generation Z and TikTok, it should be noted that the Chinese app is also used to learn from…
Eating Disorders and Social Media: GenZ Recovery Profiles
False aesthetic models that can represent a danger, but not only that. Between Generation Z and social media, even when it comes to sensitive issues such as eating disorders, the relationship is more complex and articulated than it might seem at first glance,…
Tiktok: Opportunity for Brands to Reach Gen Z
The relationship between Generation Z and TikTok, a social platform with 2 billion users globally, present in over 150 countries and translated into 75 languages, is close and intense. Results that, according to various observers,…
Generation Z communication
Gen Z is a great challenge for companies and brands. Communication aimed at Generation Z must have a different approach than the traditional way of communicating. This is why it is important to know the target, to best interpret their tastes and needs…
Work for Generation Z
Generation Z is the generation of kids born after 1996 and comes after the Millennials. A large portion of the Zedders, between 20 and 24, are struggling with the transition from school to business. Understanding the dynamics…
How important are relationships to Generation Z?
New protagonists in work, consumption and politics, within and beyond territorial borders. But there is also room for Generation Z and relationships, how they are experienced and according to what expectations, in “The youth condition in Italy. Youth Report…