BARILLA

Out of Home

University Sample Break

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Product Awareness
Experience – Barilla
Let students try the new Pavesini product (cocoa flavour)

Customer

BARILLA

The realization

Barilla's goal is achieved through the sample distributionof cocoa Pavesini inside university canteens and bars in the cities of Bari, Bologna, Florence, Genoa, Milan, Padua, Rome, Salerno and Turin