The influencer marketing campaign that UniversityBox developed for Starbucks, focused on the concept “Break time means moment to enjoy your own Starbucks”, involved 18 influencers who generated a total of 36 contents, between IG posts (carousel posts and reels) and IG stories.
Some data from the campaign:
+ 474,962 accounts reached
+ 579,615 impressions/views obtained
+ 46,352 interactions
