NYX Professional Make Up

Events | OOH | Digital

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Field

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Awareness
NYX Professional MakeUp marketing campaign

The NYX Professional Makeup marketing campaign, in collaboration with UniversityBox, brought a beauty tour to Italian universities. Objective: to increase brand awareness and let students discover The Face Glue Primer through a direct and personalized experience.
Click here and visit the nyx comestics website

Customer

NYX Professional Make Up

The brief

The NYX Professional Makeup marketing campaign aims to strengthen the bond with college students, increase brand visibility and encourage purchases.

Campagna Nyx Profesional Makeup postazione trucco brandizzata per evento marketing

The realization

NYX Marketing Campaign – University Tour Activities

  1. Free Makeup: Test of NYX best sellers (The Face Glue Primer and Setting Spray) with a focus on longevity.
  2. Photo booth: Social shots to increase brand visibility.
  3. Personalized Consultations: Tips on long-lasting make-up from NYX experts.
  4. Gadgets and Discounts: Freebies and exclusive promotions to encourage purchases.

Click here and visit the nyx comestics website

Discover the case histories

Selected services

out of home
event
flyering
sampling
coupon
dem

CAMPAIGN RESULTS

Digital Users Reached
0
Users reached in Universities
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The NYX marketing campaign involved over 2,400 students, generating strong virality on social media, especially on TikTok. The initiative increased brand awareness and consolidated NYX's presence in the university world, positioning it as a reference brand for young people. There was also high demand for new tour stops by students.