Admit it, you still think that email is just a means of communication and you can't even think of a way to earn money through it. Thank goodness someone thought of it!
Let's discover together the world of Email Marketing and specifically of DEM, Direct Email Marketing.
What are DEM campaigns?
With the term Direct Email Marketing, or DEM, refers to all those activities aimed at creating advertising campaigns using this medium and obtaining, among other things, an excellent ROI. This is a online advertising technique which consists of sending advertising emails to a carefully selected mailing list.
The question that might arise at this point is: "So it's a newsletter! What's the difference?". First of all, we can say that the newsletter has a much less commercial slant compared to DEM. In fact, it is also used to describe the company's particularities, to explain the mission or vision...
DEM Marketing, on the other hand, has a much more commercial focus, given that it has the objective of generate new customers and to retain those who have already purchased using techniques of up-selling and cross-selling. Another difference between the two marketing techniques is that the first one has a weekly, monthly or constant deadline; while the second one does not, it is more aimed at results of short term.
Steps to follow to create a DEM campaign
The first topic to address when creating a DEM Marketing campaign is the one relating to selection of people to whom to address your message. It is in fact more important than ever to target And to profile an audience of people potentially interested in the promotion to send the email to.
Furthermore, however, the success of a DEM campaign is due to another series of factors. Some of the most important are the following:
- Writing and editing the right message from both a marketing and advertising point of view stylistic That textual;
- Customize as much as possible the messages and images within these;
- The campaign must necessarily be Responsive, that is, it must be visible and usable from both desktop and smartphone;
- Identify a C2A simple, clear, direct and that encourages the user to continue along the funnel;
- Monitor all the actions of the potential customer and understand their behavior.
Why choose a DEM Marketing strategy to communicate with a university target
The use of a Direct Email Marketing strategy is particularly suitable for all those businesses that have as their main target or as a Buyer Persona the following: university students. Thanks to its properties of high customization and for its direct and frank nature, the DEM is particularly appreciated by the younger ones.
University students, in fact, they hate invasive publishing, they hate that their programs or the use of a content is interrupted by the usual ADV. They certainly prefer a type of communication that is less intrusive and that it is designed solely for them, as Influencer Marketing or Experiential Marketing.
If you are curious about the potential of DEM Marketing and your company offers products or services aimed at the university target, Contact us! Our Student Marketing experts will help you find the perfect strategy for you and your business.