The U-Network campaign was characterized by a series of billboards in the cities of Bologna, Pavia, Milan, Turin, Modena, Parma, Rome, Florence and Pisa, in order to maximize the visibility of the brand in the academic field. At the same time, with the U-Totem initiative,…
The U-Network campaign focused on a large-scale billboard campaign at La Sapienza University, with the aim of increasing visibility and engagement among the university audience. In parallel, Direct Email Marketing (DEM) was sent to reach…
The Student Brand Ambassador program was successfully designed and managed. In addition, the Universitybox tour was attended, where product demos were held and discount vouchers were distributed. In parallel, in-depth market research was conducted.
An analysis was conducted on the opportunities for new agreements with universities, evaluating the opening of additional AoC (Collaboration Agreements). In addition, the relationship with the referents of existing AoC projects was managed. A communication campaign was implemented…
U-Network – Poster campaign inside the Universities of Bari, Milan, Rome, Turin and Venice (with targeted positioning in the buildings and in the Faculties of Architecture and Design)
Barilla's goal is achieved through the distribution of samples of Pavesini al cacao in university canteens and bars in the cities of Bari, Bologna, Florence, Genoa, Milan, Padua, Rome, Salerno and Turin.
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Participation in the Universitybox tour with “instant win” contest and survey administration