Chili's objective is achieved through a guerrilla activity with a4u posted on university noticeboards located inside the main Italian universities, covering the entire national territory in a capillary manner.

Chili's goal is achieved through the positioning of 50x70, 70x100 and 100x140 posters placed within the areas of greatest affluence and passage of university students in the main Italian universities.

Casalini's objective is achieved through the positioning of 50x70 posters with postcard holders placed within the areas of greatest attendance and passage of university students of the main Italian universities, in the faculties of interest to the client (literature and philosophy).

Casalini's objective is achieved through the positioning of 60x160 cardboard totems with pockets placed within the areas of greatest attendance and passage of university students of the main Italian universities, in the faculties of interest to the client (literature and philosophy).

Mastercard's objective is achieved through the positioning of 50x70 and 70x100 posters with postcard holders placed within the areas of greatest attendance and passage of university students of the main universities in Milan.

Mastercard's objective is achieved through the positioning of 60x160 cardboard totems with pockets located within the areas of greatest attendance and passage of university students of the main Milanese universities.

Mastercard's objective is achieved through the distribution of 40x30 placemats in the main refreshment areas, such as canteens and bars, of the University of Milan-Bicocca, intercepting the target during their lunch breaks.

Asus' goal is achieved through a guerrilla campaign with motohangers to be placed on bicycles, cars and motorbikes in 19 cities in locations close to Asus stores.