Personalized experiences, engagement and an ever-increasing awareness of the environment. These are the main elements that allow luxury and fashion brands to attract Generation Z and Millennials, namely, respectively, young people born between 1995 and 2010 and…
Generation Z includes those born between 1995 and 2010, so the current teenagers who could mark a break from the previous one. Among the various aspects, the connection between Generation Z and YouTube is an example of this fracture with the…
A recent survey by the Digital Society Index, conducted globally by Dentsu Aegis Network, focuses on the relationship between Generation Z and social media and shows surprising results regarding the habits of those under 25. Gen Z and social media: accounts…
There is a significant gap between Baby Boomers and Zedders, both in lifestyle and communication methods. The language of Generation Z, or kids born between 1995 and 2010, is very different…
The entire world of school, including compulsory education and high schools, has been shaken up in recent months due to the Covid-19 pandemic and the lockdown. The 2020 final exams have also been affected, both in terms of preparation and…
What is the cultural impact of Centennials? What motivates and inspires them? What is the relationship between Generation Z and music? The music platform Spotify in collaboration with the trend and research agency Culture Co-op has released the report “Culture…
Realistic, pragmatic and analytical. This is how the kids born and raised in the new millennium show themselves. The values of Generation Z are based on online sharing and melting pot, but, at the same time, also on the affirmation of their own personality.…
Which skills are most in demand in the job market? Consequently, which new emerging professions do the under 30s and under 44s aspire to most? New professions: social media manager The Unioncamere Excelsior report on employment needs forecasts…
Is it better to buy a house or rent a property? The same question that many share arises when it comes to the relationship between Millennials and where to live. The choice is made by analyzing various factors. Millennials in Milan: the…
In the time of Covid-19, a new digital divide has become evident, manifesting itself both in distance learning, in primary and secondary schools and at university, and in smart working for many workers. Digital divide: definition Usually for…