Among the main marketing levers adopted by brands to become increasingly visible and recognized in the target audience are brand awareness and positioning. These are strategies designed to spread and strengthen the brand image through…
Couponing, or promotional marketing based on coupons, is one of the trends that has become more popular in recent years, thanks to the spread of the web, the virality of social media and the economic crisis, to which the Covid-19 pandemic…
In our increasingly interconnected society, establishing relationships that can expand our university and work networks is essential. Even in the time of Covid-19, networking with online events is not only possible, but also desirable in…
In compliance with government provisions issued at the height of the Coronavirus emergency, distance learning for students continues in view of the summer session. Exams, exercises, internships and degree discussions scheduled for the current semester will also be held online. Web…
The economic crisis does not make young people feel calm and creates worries, however there is no fear of returning to university classrooms. This is the picture that emerges from a recent survey, on students and coronavirus, conducted by the university platform UniversityBox…
The emergency we are experiencing related to the Coronavirus epidemic has led to a temporary change in our lifestyles. And it has made networking in Covid-19 more necessary than ever: during a period of forced quarantine, the possibility of networking between…
For several years, decision-making processes in companies have been supported by specific digital marketing strategies to reach the final consumer. Currently, artificial intelligence tools such as the so-called automatic learning or machine learning and big data allow more…
The results of recent surveys among Millennials and Generation Z kids are clear. Driving and influencing purchasing choices are micro-influencer marketing, alongside big influencers like Chiara Ferragni and Fedez or Kim Kardashian and Kanye…
More and more, surfing the web between sites and social profiles, you will have come across some figures of digital ambassador. What does the role consist of? It is fundamental for brands and companies, because it allows them to have an opening to the outside, promoting…
It is increasingly difficult for brands and companies to capture the attention of Millennials. Young people born between 1980 and 1995 and even more so the following generation, the so-called Generation Z, are very demanding and aware consumers. The levers of…