An unconventional form of marketing that uses low-cost, physical and digital tools to optimize results. This is how guerrilla marketing can be defined, a mix of unconventional, high-impact communication methods to achieve…
Millennials and Centennials (also known as Generation Z) now represent a large segment of consumers. With respect to their consumption habits, there is more and more talk of omnichannel winning for companies: for them, in fact, the physical dimension and that…
Companies have understood that focusing exclusively on the product or service they intend to sell is not a winning strategy. Products are similar and if there are differences, consumers do not always perceive them. In addition, today consumers…
Social e-commerce gives consumers the opportunity to be directed to products directly from social media with a click. This possibility shortens the steps that the potential customer has to take. The adoption of social e-commerce by companies was motivated by the time that Italians spend on social media, on average two hours a day. Social e-commerce, in addition to…
In a world in constant transformation, entire sectors change and new professional figures are born. With the importance of digital communication, the need for new specialized professions has been felt. Precisely in this area, according to research by the Digital Skills Observatory, the weight of digital skills continues…
A new homepage for a new year full of news, always in step with GenZ. NEW HOMEPAGE, DEAR OLD TARGET 2019 is about to become a year of innovations at UniversityBox, and the first of these is not…
We know very well that nowadays sampling activities are not the main item in a marketing plan, but they continue to be an extremely important and powerful tool for companies. In fact, the sample contains a great value in itself…
In an increasingly social world devoted to sharing memories and content, Marketing is also adapting by creating a new brand promotion channel that shifts attention from the product to unique moments connected to it: Experiential Marketing.…
In an increasingly social world devoted to sharing memories and content, Marketing is also adapting by creating a new brand promotion channel that shifts attention from the product to unique moments connected to it: Experiential Marketing.…
[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Al giorno d’oggi tutti pratichiamo il networking quotidianamente, anche se non ce ne rendiamo conto. Creiamo costantemente delle relazioni e delle connessioni con chi ci circonda, più o meno solide, più o meno durature nel tempo. Networking significa costruire…