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Experiential Marketing: What It Is and Why It Works So Well with Generation Z

The new generations, as we know, are becoming more demanding day by day when it comes to their digital experience and their relationship with brands. For this reason, if you have no idea how to communicate to such a young target…

Read moreExperiential Marketing: What It Is and Why It Works So Well with Generation Z

Discounts for university students, discover the news of May/June 2022

The session is approaching and between those who are desperate because they have to take 10 exams of 12 CFU and those who instead seem like they won't take any exams, it's a very intense period for all university students.…

Read moreDiscounts for university students, discover the news of May/June 2022

Generation Z in the Kitchen: What Are Young People's Favorite Dishes?

Generation Z, those born between 1995 and 2010, is the first of the so-called digital natives, or those who, since childhood, have experienced the Internet and mobile devices in the world around them. But how…

Read moreGeneration Z in the Kitchen: What Are Young People's Favorite Dishes?

Nano and Micro Influencer Marketing: What Are the Differences and How They Can Improve Your Strategy

Micro-influencers are an important part of influencer marketing, a marketing strategy that leverages the reputation and success of companies and brands on social networks. Micro influencer marketing: characteristics The main characteristic of micro influencers…

Read moreNano and Micro Influencer Marketing: What Are the Differences and How They Can Improve Your Strategy

WeVoz: what is it and how does the new Italian social network for kids work?

A new social network for kids has just been launched. It's called WeVoz and was created by the Sicilian startup of the same name from Termini Imerese (Messina), specializing in audio content and voice messages. WeVoz: what is it and how does the new social network for…

Read moreWeVoz: what is it and how does the new Italian social network for kids work?

Experiential Marketing: What It Is and Why It's So Important. Examples of Success Stories

In today’s crowded marketplace, in every industry, the brands that customers will love will be the ones that differentiate themselves. And they can do that through effective experiential marketing initiatives. The 68% from the leaders…

Read moreExperiential Marketing: What It Is and Why It's So Important. Examples of Success Stories

Why You Should Implement Sampling Marketing In Your Communication Strategy

If you are a growing company, or one that wants to grow, it is essential to find new ways to establish your product's presence in the market, drive brand awareness and increase sales. It may seem trivial, but to achieve these goals, your…

Read moreWhy You Should Implement Sampling Marketing In Your Communication Strategy

Why entrust your communication to a Digital Ambassador? Who they are and what they do

Whether you want to call it a Digital Ambassador or a Brand Ambassador, we are talking about a key figure if a company wants to achieve the goal of taking full advantage of its online presence. It is not just the person chosen to sponsor the…

Read moreWhy entrust your communication to a Digital Ambassador? Who they are and what they do

Young people and social networks: they know the dangers but they can't do without them

It is a controversial relationship that unites young people and social networks. This is the main result of some surveys conducted in the sector in recent times. Social media and Generation Z: lights and shadows The idea of being left without social…

Read moreYoung people and social networks: they know the dangers but they can't do without them

Generational Comparisons: Millennials vs Boomers

People born between 1980 and 1994 belong to the Millennials. Many of them were born in a substantially analog period, but they quickly learned to use digital technologies, which they hardly separate from today. Millennials vs…

Read moreGenerational Comparisons: Millennials vs Boomers
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