Nel marketing universitario contemporaneo, non basta essere presenti: bisogna esserlo nel modo giusto, nel posto giusto e con il messaggio giusto. La media partnership tra UniversityBox e BLAB per l’evento BLAB 2 THE PARK è un caso studio che lo…
L’industria dei grandi eventi open air torna a vibrare sul Lago di Como. Il Nameless Festival 2026 si conferma lo snodo nevralgico della musica elettronica, EDM, techno e drum & bass in Italia. Dal 30 maggio all’1 giugno 2026, l’Area…
Google – Attivazione Gemini Pro: attraverso un mix di Marketing Universitario sul campo (Ambassador, OOH, Guerrilla) e una pressione digitale costante (Meta Ads, DEM, App UniversityBox), abbiamo creato un ecosistema in cui lo studente incontrava il brand in ogni momento…
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Tinaba's goal is achieved through an ambassador activity in the city of Milan, within 4 universities. The ambassadors had the task of promoting the app and getting students to download it (each ambassador had their own personal code), after which they were given…
Asos' goal is achieved through an ambassador activity in 10 cities. Students had to register on the Asos website with their institutional email to get a 10% discount on any order until graduation. After validation, the student…
Amazon's goal is achieved through an ambassador activity in 12 cities and 15 universities. The ambassadors invited students to sign up for the Prime Student subscription at a cost of only 18 euros per month (instead of 36 euros per month for the Prime subscription alone),…
The Student Brand Ambassador program was successfully designed and managed. In addition, the Universitybox tour was attended, where product demos were held and discount vouchers were distributed. In parallel, in-depth market research was conducted.
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Beck's has established itself as the official sponsor of all university parties organized by students at the Cattolica, Bocconi and Politecnico universities. At the same time, the Student Brand Ambassador program was designed and managed, aimed at involving students in a…
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