Una campagna marketing multicanale, integrata e ad alta performance Per KFC abbiamo realizzato una campagna marketing su misura, combinando affissioni strategiche e attivazioni digitali altamente targetizzate. L’integrazione tra canali online e offline ci ha permesso di raggiungere in modo efficace…
Campagna marketing Samsung con UniversityBox: strategia multicanale e codici sconto esclusivi La campagna digital marketing di Samsung, sviluppata in collaborazione con UniversityBox, è stata progettata per massimizzare la visibilità e la conversione nel target degli studenti universitari italiani.L’iniziativa ha adottato…
La campagna digital marketing Just Eat con UniversityBox: strategia multicanale e codice sconto esclusivo La campagna digital marketing JustEat rappresenta un perfetto esempio di strategia efficace rivolta al target studentesco. In questo case study analizziamo obiettivi, strumenti e risultati dell’attività.…
Campagna marketing Garnier: attivazione on campus nelle principali città universitarie Per la campagna marketing Garnier, sono stati selezionati punti strategici in prossimità delle principali università italiane, in città ad alta concentrazione studentesca come Roma, Milano, Napoli, Palermo, Bari, Torino, Bologna…
Samefast Marketing Campaign: Good Humor Comes to University The SameFast marketing campaign combined on-field and digital activations to promote SameFast UP to the university target. The initiative reached over 320,000 students online and generated high engagement on the field,…
NYX Marketing Campaign – University Tour Activities Free Makeup: Trial of NYX best sellers (The Face Glue Primer and Setting Spray) with a focus on longevity. Photobooth: Social shots to increase brand visibility. Personalized Consultations: Tips on long-lasting makeup…
Through an exclusive UniversityBox discount code combined with a very strong promo dedicated to Under35s, delivering an ad hoc media planning we have achieved a CR of 7.4% on account opening requests. Coupon views>6K Click through rate>18% Conversion rate>9%
Through a series of discounts applicable by new users on UberEats food delivery, UniversityBox has managed to generate more than 30,000 new users and early adopters of the UberEats Italia service.
Some data from the project: Sales within this portal have reached an annual increase of +180%. +480000 views of the Samsung brand and offers within UniversityBox in the last year. Coupon views>560K Click through rate>51% Conversion rate>15%
We explored opportunities to establish new agreements with universities, with the aim of expanding the Apple on Campus (AoC) network. This included carefully managing relationships with project leaders at universities, ensuring interactions…