The U-Network campaign focused on a large-scale billboard campaign at La Sapienza University, with the aim of increasing visibility and engagement among the university audience. In parallel, Direct Email Marketing (DEM) was sent to reach…
The Student Brand Ambassador program was successfully designed and managed. In addition, the Universitybox tour was attended, where product demos were held and discount vouchers were distributed. In parallel, in-depth market research was conducted.
An analysis was conducted on the opportunities for new agreements with universities, evaluating the opening of additional AoC (Collaboration Agreements). In addition, the relationship with the referents of existing AoC projects was managed. A communication campaign was implemented…
U-Network – Poster campaign inside the Universities of Bari, Milan, Rome, Turin and Venice (with targeted positioning in the buildings and in the Faculties of Architecture and Design)
Participation in the Universitybox tour with “instant win” contest and survey administration
Beck's has established itself as the official sponsor of all university parties organized by students at the Cattolica, Bocconi and Politecnico universities. At the same time, the Student Brand Ambassador program was designed and managed, aimed at involving students in a…
Participation in the tour with product demos and distribution of discount coupons. Wacom was also present in the Universitybox online store with a promo dedicated to students.
The contents were shared on the brand's Facebook and Instagram pages, while Goldenpoint's outfits were shared on social media by the ambassadors. Exclusive events were held within the associated stores and brand promotions…
Billboard campaigns were made inside the main Italian universities. A tour with product sampling was planned, and finally a market research was carried out on the target.
The PR was specifically addressed to the university target, accompanied by Below The Line (BTL) actions and the sending of Direct Email Marketing (DEM) for targeted and effective communication.