The U-Network campaign involved a broad advertising strategy concentrated in the city of Rome, while the U-Break project saw the branding of university dining areas and bars in the same city, aiming at direct involvement of students…
Dedicated tour in the cities of Florence, Milan, Padua, Turin, Rome and Bari with distribution of gadgets (personalized bag printed on site)
Participation in the tour with product demos and flyering and sending personalized DEMs.
As part of the collaboration with Alpitour, UniversityBox organized a tour of universities, characterized by the distribution of leaflets and catalogs to promote Alpitour's travel offers and services. In addition, a photo section was set up to involve the…
The U-Network campaign focused on a large-scale billboard campaign at La Sapienza University, with the aim of increasing visibility and engagement among the university audience. In parallel, Direct Email Marketing (DEM) was sent to reach…
The Student Brand Ambassador program was successfully designed and managed. In addition, the Universitybox tour was attended, where product demos were held and discount vouchers were distributed. In parallel, in-depth market research was conducted.
An analysis was conducted on the opportunities for new agreements with universities, evaluating the opening of additional AoC (Collaboration Agreements). In addition, the relationship with the referents of existing AoC projects was managed. A communication campaign was implemented…
U-Network – Poster campaign inside the Universities of Bari, Milan, Rome, Turin and Venice (with targeted positioning in the buildings and in the Faculties of Architecture and Design)
Participation in the Universitybox tour with “instant win” contest and survey administration
Beck's has established itself as the official sponsor of all university parties organized by students at the Cattolica, Bocconi and Politecnico universities. At the same time, the Student Brand Ambassador program was designed and managed, aimed at involving students in a…