NESCAFÉ
Nescafé's goal is achieved by positioning 7 "self-coffee" corners inside some student residences, where students can serve themselves for free by preparing espresso or American coffee.
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BURGER KING
Burger King's goal is achieved through a flyering activity inside and outside the economics bar of the University of Rome Tor Vergata
SHISEIDO
To actively involve students passing through, we invited them to discover the exclusive WASO lounge area, where we offered the opportunity to experience a personalized test to evaluate the level of skin hydration. In this dedicated space, we also gave…
VUELING “Ambassador”
The U-Network campaign stood out for its multifaceted advertising strategy, with a wide geographical coverage. The billboard campaign was implemented in the cities of Bari, Bologna, Florence, Genoa, Palermo, Pisa, Rome and Turin, ensuring extensive and targeted visibility…
ASOS
Dedicated tour in the cities of Florence, Milan, Padua, Turin, Rome and Bari with distribution of gadgets (personalized bag printed on site)
MICROSOFT OFFICE
The U-Network campaign focused on a large-scale billboard campaign at La Sapienza University, with the aim of increasing visibility and engagement among the university audience. In parallel, Direct Email Marketing (DEM) was sent to reach…
BARILLA
Barilla's goal is achieved through the distribution of samples of Pavesini al cacao in university canteens and bars in the cities of Bari, Bologna, Florence, Genoa, Milan, Padua, Rome, Salerno and Turin.
BECK'S
Beck's has established itself as the official sponsor of all university parties organized by students at the Cattolica, Bocconi and Politecnico universities. At the same time, the Student Brand Ambassador program was designed and managed, aimed at involving students in a…
WACOM
Participation in the tour with product demos and distribution of discount coupons. Wacom was also present in the Universitybox online store with a promo dedicated to students.
SAMSUNG
As part of the organizational initiative, a tour was planned that involved the prestigious academic institutions of the Universities of Palermo, Salerno, Rome Tor Vergata and Milan Polytechnic. During the tour, students had the opportunity to participate in a session dedicated…