Honor's goal was achieved through strategic and synergic communication of proprietary digital channels. The use of DEM and alerts allowed for effective one-to-one communication

Iliad's goal is achieved through an activity of positioning simboxes inside refreshment areas in the universities of Bologna, Palermo and Rome Sapienza. Students, independently, could activate their own Iliad sim for 7.99 euros.

Asos' goal was achieved through a dedicated tour that touched 11 cities and 12 universities. The promoters, through the tablets available on the branded counter, invited students to register on the site with their institutional email address to…

A roadshow in some of the major Italian universities through a branded van to encourage students to live their break in an original "creative" way. Engagement: the student is offered to register on the Asos site to get a 10% discount...

Asus' goal is achieved through a temporary corner set up in 7 cities and 10 universities. The promoters explained to the students all the features of the new Zenfone Max Pro M2 smartphone and then gave away a gadget (branded luggage tag…

Nescafé's goal is achieved through the in-room breakfast service carried out by four promoters per residence, dressed as waiters.

Nescafé's goal is achieved by positioning 7 "self-coffee" corners inside some student residences, where students can serve themselves for free by preparing espresso or American coffee.

To actively involve students passing through, we invited them to discover the exclusive WASO lounge area, where we offered the opportunity to experience a personalized test to evaluate the level of skin hydration. In this dedicated space, we also gave…