When it comes to doing online advertising, the techniques are countless and the theories on how to be successful are even more. One of the activities that, however, according to everyone, creates a big impact and allows the brand to have a lot of people talk about it is undoubtedly Instant Marketing, also called Real Time Marketing or Instant Marketing.
But let's see together what Instant Marketing is and how to use it to obtain excellent results.
What is Instant Marketing?
With the term Instant Marketing, or Real Time Marketing, if you like, means:
A marketing strategy based on the immediacy of communication, which occurs following a sporting, cultural or political event.
In other words, to do Instant Marketing you need be aware of everything that happens within the media traditional and non-traditional, so that as soon as something happens that creates a stir among the public, the opportunity is taken to exploit the trend and generate traffic or word of mouth.
The fundamental pillars of Real Time Marketing are, in fact, the constant monitoring of events combined with a strong creativity that can best blend the theme you want to exploit with the Brand or its product/service.
To give an example, the renowned agency of Taffo Funeral Services (which has always established a very direct and ironic communication) has adopted yet another Instant Marketing strategy on the occasion of the death of Queen Elizabeth II making a post, a few minutes after the tragic news, with this writing: “The post is not ready, sorry for the delay. We didn't think he could die.”
Why use a Real Time Marketing strategy to communicate with Gen Z?
If your brand is mainly aimed at a young audience Instant Marketing is the best communication strategy that you can undertake. This is because young people really appreciate brands that keep up to date with what is happening in the world and above all because they find in a company's institutional communication the same type of communication that they would expect. from a friend or peer of theirs.
This makes it so that reduce the distance between Brand and Consumer, a fundamental aspect for all those businesses that offer quality products and services but do not see good performances due to an old, antiquated communication style and not suitable for the new generations.
If you want to know more about this innovative and extravagant communication strategy Don't hesitate to contact us! We at UniversityBoxAgency We specialize in marketing to students and youth audiences.