New protagonists in work, consumption and politics, within and beyond territorial borders. But there is also room for the Generation Z and Relationships, how they are experienced and according to what expectations, in “The condition of youth in Italy. Youth Report 2020” by the Toniolo Institute, which delivers an annual portrait of the new generations.
Generation Z and Psychology: Visions and Values
The young people known as Zedders, younger brothers of the Millennials, were born between 1997 and 2012 and are the first true digital natives. To understand the dynamics between Generation Z And relations we need to consider the world in which these kids were born and raised, that of the fight against terrorism after September 11, 2001, the economic crisis that began between 2007 and 2008 and now, in the midst of his adolescence and transition to adulthood, a completely unexpected and devastating pandemic. What impact does all this have on Generation Z and Psychology? Zedders seem to have a concrete and pragmatic vision of life, in which dreams and ideals are put on the back burner. They are passionate about social issues such as the climate emergency, alternating moments of seriousness with others of confusion. Evaluations like these are important for communicating products and services and promoting them to Generation Z. Do you want to win them over? Enter into a partnership with Student Agency Universitybox.
Gen Z Facts: Key Features
A study conducted by McKinsey on Generation Z and Relationships, and more generally on the distinctive traits of the Zedders, highlights a basic objective that links all the other elements, namely the search for authenticity. Gen Z kids avoid labels, they are in favor of fluidity, they prefer to shape their identity through experimentation without clinging to stereotypes and conventions. Among the Generation data Z of the research cited, it is striking that
65% of the interviewees want to know what is happening around them and have control, by mobilizing for social and civil causes such as the environmental movement. If you want to have an updated picture relating to preferences and consumption habits of under 25s and understand how to communicate products and services to them effectively, contact the agency specialized in student marketing Universitybox.