Chili TV's objective is achieved through a guerrilla activity with a4u affixed on university bulletin boards located within the main Italian universities, covering the entire national territory in a capillary manner
CHILI TV
Out of Home
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University Guerrilla
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Brand Awareness/Validation/ Coupon Downloading
Guerrilla Campus for CHILI TV
Promote the Chili Tv video on the demand platform and distribute a unique code to view one of the films on the portal for free. The unique code is distributed through the Universitybox store
Customer
CHILI TV
The realization
