The goal was achieved through a digital strategic plan that leveraged the strengths of each proprietary and non-proprietary channel.
The use of an exclusive discount code and the possibility of participating in unique experiences (consultations with beauty experts/MUA and meet&great with influencers) have been a fundamental plus for the excellent success of the activity in a particularly overcrowded moment like Christmas.
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Coupons/Digital
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Universitybox Platform/Dem/Social Post
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Awareness
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Drive to Store – Populate the pop-up store in Piazza Cordusio Brand Awareness – Communicate the Merry Clinique project with a dedicated calendar of activities Lead Generation – Generate qualified leads
Customer
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The realization
