People born between 1980 and 1994 belong to the Millennials. Many of them were born in a substantially analog period, but quickly learned to use digital technologies, which they find difficult to separate from today.
Millennials vs. Boomers
Due to their aptitude and personal needs they are almost always connected. Millennials They mainly use smartphones and communicate via instant and voice messages. One of the watchwords of their generation is sharing. Compared to grandparents, parents and uncles, they have learned to share houses, cars, objects and their very lives on social media, in the name of sharing economy and the culture of exchange. Those who preceded them anagraphically are the Boomers or Generation X, born between 1965 and 1979. They have more autonomy and are more economically stable and independent than Millennial children and grandchildren of the Generation Z, so much so that they are more optimistic, have more interests to which they dedicate more free time, paying attention to nutrition and lifestyle. They mainly use emails and phone calls to communicate. To promote your products and services with the right strategies and on specific channels for Millennials, turn to student agency University box.
Generation Z and Psychology: What Young People Like
For Generation Z, which includes those born from 1995 onwards, technology is an innate and natural language from the cradle unlike what many have experienced since childhood. Millennials on the technology and media front. The Zedders are known as digital generation: globalized, hyperconnected, inclusive. They know virtual reality and augmented reality, they participate in challenges on TikTok which they also consider as an informative and educational tool. Regarding Generation Z and Psychology, moreover, according to some research such as the one conducted by the “New York Times”, today’s young people are looking for authenticity, even in a brand. They are pragmatic. They don’t like labels, in favor of fluidity in gender and relationships. It is an approach that is also evident in their tastes in fashion and cosmetics. They mobilize for collective causes such as the environment. Contact us University box.