Millennials (born between 1980 and 1995) and young people of the Generation Z (1995-2010) search for, choose and buy products that can express all their enthusiasm for the restart after 18 months of stalemate due to the pandemic. However, in their choices they show very different tastes and styles.
Gen Z Facts: Favorite Colors
Pinterest, the well-known social networking service based on sharing photos, videos and images, has conducted a survey on searches carried out in the month of June – which also involved Millennials and Generation Z – in the three main categories of the “Buy” section of its search engine. On the beauty front, colors win for both generations. But the Generation Z data they say that under 2s prefer soft, light and pastel shades, while Millennials love bolder ones. An example regarding make up: the former choose mint-colored eyeshadows, white eyeliner and make-up inspired by the shades of candy, while the latter prefer blue eyeliners, red, green and gold eyeshadows. For further information on customer experiences and purchasing decisions of both targets refer to the student agency University box.
Gen Z vs Millennials Clothing & Furniture Habits
The biggest difference, however, is discovered in the wardrobe: rebellious looks for Gen Z, who prefer androgynous garments, trousers with patches, leather hot pants and low-waisted jeans, and comfortable outfits for Millennials, with baggy trousers, full and floral skirts, soft shirts, polo shirts. Similar trends are also found in terms of furniture. The youngest of the Generation Z tend to prefer pastel and fresh shades for rooms and furniture, such as sage green, powder pink and peach pink, salmon, beige and sand, perhaps with references to street and urban style, such as skateboard-themed bedrooms. Unlike Gen Z habits for the living room, however, Millennials look for pieces and accessories and furnishings with bright and bold colors, such as red and blue. Contact us University box.