False aesthetic models that can represent a danger, but not only. Between Generation Z and social media, even when it comes to sensitive issues such as eating disorders, the relationship is more complex and multifaceted than it might seem at first glance, and not exclusively negative.
Eating Disorders and Adolescence: Online Battles
In Italy, there are over 3 million people who live with eating disorders, such as anorexia, bulimia, but also binge eating, just to name the most common. As many as 2 million and 300 thousand are adolescents, and therefore fall into a framework in which the relationship between Generation Z and social media should not be overlooked. Zedders, perpetually connected, are highly impressionable and influenced by the models of beauty they are bombarded with on the main digital platforms. But not only that. In terms of disorders food and adolescence, on Instagram there are also “recovery profiles”, that is, accounts created by girls who want to win the same battle and give each other strength. How can you talk to this target? What products and services could be important to promote in these communities? Can you explain it to me? Universitybox Agency, specialized in student marketing for over sixteen years.
Generation Z: Communicating to Young People Effectively
The alarm was raised by the World Health Organization and has also been confirmed by many Italian experts regarding our country. As regards Generation Z and social media, even in terms of eating disorders, the latter have grown by 30-40% during the lockdown of spring 2020. These are in fact not minor ailments compared to others, but mental pathologies that cause both physical and psychological discomfort, leading to death in the most serious cases. Thinking about this type of problem and how many suffer from it Generation Z, communicate in the best way topics related to health, nutrition, physical fitness is also important for brands and companies. Do you want to give the right tools to this target so that they can get correct information and, if necessary, ask for help from serious and competent professionals? To understand what is the correct approach to use, contact University box.