As a strategy that has had an incredible downturn due to the pandemic, now is the perfect time to talk about it. Event Marketing, what we call in Italian Event Organization. And in fact this is exactly what it is about: planning, organizing and executing an event with the primary purpose of promote the brand or product. It also brings numerous benefits such as improving the company's reputation due to involvement and experiences of the recipients of the promotion.
What is Event Marketing?
As anticipated Event Marketing is that set of activities aimed at promoting a brand/product/service through setting up an eventor ad hoc. During the pandemic, numerous online events have taken place but it can be said that they certainly didn't have the same ROI compared to physical events.
This is a very flexible solution as it adapts to the most diverse needs of each brand: you can choose to set up an event for a limited circle of people as well as create one open to the public; furthermore, it is also possible to choose between numerous types of events.
Let's see them together!
Types of events
- Conferences: these are generally quite large events usually organised by equally large companies, perhaps sponsored by smaller brands. Ensuring a high participation they are an excellent promotional tool for both B2B and B2C;
- Fairs: they are also large in size but generally concern one specific sector or even one specific product category. The goal of these events is to generate as many contacts as possible: it's like casting a trawl net... something is sure to surface!
- Seminars: this is a very specific type of event similar to conferences but which usually involves a much more limited number of people. During their course it will be possible to participate in conferences, meetings and discussions that will be an incredible opportunity for both the company and the potential customer.
These are the main events that Event Marketing deals with but there are many others, such as Round Tables, i Workshop and the Temporary Sales.
The Benefits of Implementing Event Marketing
Among the main advantages of an Event Marketing strategy there are certainly:
- Generation of a very high number of Leads and Sales;
- Generation Of an experience in the potential consumer who improves the relationship he has with the brand;
- Construction of a better one reputation corporate;
- Education regarding the product or service in question.
If you own a brand or any type of business and are interested in the enormous potential of this marketing strategy Don't hesitate to contact us: we will be more than happy to find the solution that best suits your needs!