The new generations, as we know, are becoming more demanding day by day with regards to their digital experience and their relationship with brands. For this reason, if you have no idea how to communicate to such a young target as the Generation Z, trust our Student Marketing experts! To be successful with the super young, one of the most successful strategies that every brand should implement is the one related to to experiential marketing.

But let's proceed calmly: first of all, who is part of the Generation Z?

Generation Z: Who is it and what are their characteristics?

With Generation Z we mean all the kids born after the very famous Millennials, that is in the period 1995 – 2010. They are also called Digitarians because we are actually talking about the first generation in the history of humanity to be always and constantly connected to the Internet. In fact, these are people born and raised with a touch device in hand.

Gen Z kids are characterized by a high attention to environmental sustainability and respect for human rights with an eye on racial discrimination. At the same time, they are the generation with the lowest attention span in history. It is true that, being constantly bombarded by information and micro-information, they are progressively losing the ability to remain attentive to the same stimulus for a prolonged period of time.

Precisely for these reasons, brand communication can no longer be traditional, flat and simplistic. It must always seek novelty and the attention of young people. In this perspective, it is essential to know what it is and how to implement it. experiential marketing.

Experiential Marketing, what it is and why the new generations desire it so much

Like Millennials, Generation Z wants authentic brand experiences, tangible and tactile. Furthermore, they are generally classified as those most inclined towards memories and experiences rather than the possession of material goods. Which makes experiential marketing extremely important for these consumers and, consequently, for Brands.

With “experience marketing”, or Experience Marketing, It is a marketing strategy that allows potential buyers to immerse themselves in the world of a product or service offered through an experience that involves them deeply and actively, giving them one or more added values.

As we have seen, younger consumers are very attentive to these aspects and it is precisely for this reason that Experiential Marketing is a huge success among them.

If you're curious about this strategy but have no idea how to apply it to your product or brand, do not hesitate to contact usWe will be more than happy to discuss your ideas so as to find the best strategy for you. Experiential Marketing for your company.