An innovative way of relating to your target audience, which puts the consumer at the centre rather than the product. This is what theexperiential marketing, which aims to identify the type of experience that will make a brand's products and services known, enhancing them through what the customer experiences first-hand.
Experiential Marketing and Brand: New Approach
For some time now, the communication of companies and brands has been moving towards more immersive forms of expression thanks to the levers ofexperiential marketing. The development of social networks and digital platforms, in particular, has revolutionized the type of approach and relationship with the final consumer. Theexperiential marketing for brands is strategic because it makes the customer the protagonist of an experience that allows him to discover and recognize the characteristics and added value of a product or service, being able to share his impressions and observations online for a memorable event, generating a powerful virtual word of mouth. In this way, brands can communicate in an authentic, immediate and exclusive way with customers. To find out what kind of initiatives are most popular among Millennials and Generation Z, contact Universitybox Agency.
Universitybox Campaigns and Experiential Marketing
Since 2001, Universitybox has been the agency specialized in communication towards the world of Millennials and the next generation, Gen Z. Over the years, University has increasingly become a point of reference also for theexperiential marketing. The platform communicates directly with over 9 million students in Italy and 7 other European countries. The Universitybox campaigns They have often achieved success through special projects, events at the university, roadshows in the main Italian universities and a widespread network of 2000 student ambassadors involved in the initiatives. In line with the principles of experiential marketing, the strategies are focused on people, involving the target in tailor-made experiences. Contact University box.