Facebook, as we know, is constantly looking for new killer apps and innovations.
How many times have you been chased by remarketing that shows you juicy promotions related to that beautiful pair of sunglasses that you wanted to find under the Christmas tree? But…that you have never bought online because “I wonder how they look on me…”
There is probably some eyeglass fetishist in Menlo Park who had exactly the same concern as you.
In fact, the news concerns a new Facebook ad format with which it will be possible for users to directly try on themselves, through MSQRD filters, the products put on sale that appear in their feed.

Probably not. In fact, this new format of adv with augmented reality is just another feature “copied” - but still comparable to a very similar process - from its distant less fortunate cousin: Snapchat.

Facebook's purchase of MSQRD dates back to "far" 2016, but up until now the use of filters and augmented reality has always been limited to the world of user entertainment - except in rare cases. This is therefore the ideal period for Facebook and Instagram to make all this "monetizable“? A few days ago, the news of the introduction of Shopping in Instagram stories…but that's another story… 🙂

For now the new advertising formats with Augmented Reality are available in USA only. Clearly, not all brands are suited to this type of adv format, but there are already the first juicy names of brands - among all the fashion ones stand out - ready to push to become beta-testers and open the market. Which ones? Just a couple: Sephora, Wayfair, Michael Kors and Pottery Barn are just some of the candidate innovators.

What do you think? We are facing a innovative breakthrough that revolutionizes the digital way-to-buy or Is the market not yet ready to welcome this novelty?
And again: won't this new process be too limited to a narrow category of products?
Lasciamo ai tester americani l’ardua sentenza. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]