There are over 36 million Italians interested in environmental theme. In the last six years, there has been an increase in awareness on this topic, which has almost doubled since Expo 2015. This is an important point with regards to theadvertising addressed to the Gen Z. In fact, according to some research carried out, it is precisely young people who are most involved in the issue.
Gen Z and Green Marketing: Environment and Sustainability
Whether it's about energy saving or sustainable mobility of the future, the media attention attracted mainly by young people, led by activist peers such as Greta Thunbergg, and women between 35 and 54 years of age have now made it clear the urgency of redesigning the world in a more equitable, more inclusive way. environmentally friendly and without waste. All lines of which theadvertising for the Gen Z must take into account, in line with the so-called "green wave”. Have you ever heard of green marketing? The expression refers to the promotion of products, services or activities described as environmentally safe or more sustainable for the planet. Are you interested in developing this type of marketing to intercept the Gen Z? Contact the student agency University box, specialized in the target for almost twenty years.
Generation Z: Sustainability and Lifestyles
The sixth report of theNational Observatory on sustainable lifestyle, created by LifeGate in collaboration with Eumetra MR, clearly speaks about how the relationship with the environment of Italians has changed. Interesting considerations emerge with respect to Gen Z and advertising with a focus on Zedders. In the report, 72% of the interviewees claim to consider sustainable actions and initiatives as a common heritage capable of influencing daily habits. Among those most interested in this are the kids from Generation Z: 81% of them, for example, knows well the phenomenon of global warming and its implications. The movement Fridays for Future, which saw them among the protagonists on the front line, is considered an important stimulus to find solutions to stop global warming. What green behaviors do Centennials appreciate and implement? How can eco practices be encouraged by linking them to products and services? Contact us University box.