How has the shopping experience changed over the years? What changes can be seen by comparing Gen Z and Millennials as regards the customer experience? Undoubtedly, for both consumer groups – under 30 and individuals between 30 and 40 years old – engagement with companies and brands increasingly takes place online, both before and after the purchase itself.
Gen Z and Millennials Compare Customer Experience
A survey conducted by Adobe in the United States, involving over 1,500 people, highlighted that brands must invest in the online experience offered to consumers and in the quality of content. 61% of respondents stated that, for Gen Z and Millennials, one customer experience unsatisfactory can negatively influence the purchasing decision. Another survey, carried out by GlobalWebIndex (GWI), investigated the differences in the purchasing habits of these two generations close and distant at the same time. Putting comparing Gen Z and Millennials on this topic, it is noted that the Zedders or Centennials, unlike the latter, seem to prefer purchasing in a physical store to then tell the experience on social media and dictate trends in their reference community. To learn more about the habits and shopping methods of the two targets, contact the student agency University box.
Gen Z vs Millennials: online shopping
Still regarding the difference compared to the customer experience Between Gen Z and Millennials, those born between 1980 and 1990 have a slightly less pronounced propensity towards online purchasing, but the percentages are quite close: we are talking about 61% of preferences of thirty- and forty-year-olds against the 59% of those born between 2000 and 2010. From the GWI survey on Gen Z vs Millennials it emerges that 44% of under 30s, in relation to purchases, habitually pay in cash against the 40% of the previous Generation Y. On the sidelines of the analysis, however, it was reported that Centennials are very familiar with online shopping and paid services that can be carried out from a mobile device: their perception of "cash", therefore, does not necessarily coincide with the old paper money. Generation Z, moreover, seems less in favour than Millennials of immediately buying a product at full price (31% against 37%) and less interested in sacrificing other purchases to have one quickly (28% against 31%). To promote your products and services to Millennials and Centennials contact us Universitybox agency.